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About Jay Mitchell

 

Business consultant, author, publisher, and marketing strategist, specializing in broadcast and online media. In the advertising field, Mitchell has been a media planner and creative director. He has owned and managed a group of radio stations in the Midwest. His web design firm, World Wide Web Worx, builds successful online strategies for clients in myriad business categories, from e-commerce retailers to show business celebrities.

CONSULTING

  • Management, marketing, promotion, product – ABC, Gannett, Cox Communications, Heritage Media, iHeartMedia, many other media companies and stand-alone broadcasting stations and groups
  • Retained by a U.S. Senator to advise on a confidential project
  • Retained by corporate executives to enhance their personal “brand,” including more effective speaking and communication skills
  • Retained by national mail marketing company to facilitate symbiotic relationships with other media
  • Advised top media talent on performance skills
  • Develops digital media strategies and online products for media outlets, educators, entertainment-industry figures, retailers, international health care, nonprofits

OWNERSHIP AND MANAGEMENT

  • President and majority stockholder of a Midwest broadcast group
  • Executive Vice President / General Manager of broadcast properties on Long Island, Hartford
  • National Product /Marketing Manager for multi-market broadcast group
  • CEO of Mediaseam Video Productions

ADVERTISING AND MARKETING

  • Media Manager, Creative Director, Research Director for East Coast ad agencies
  • Owned and operated an international direct marketing company
  • Designed and executed marketing campaigns for media companies and a wide variety of product and service firms

RESEARCH

  • Conducted music research for Billboard Magazine
  • Advisor to the Arbitron Company (Nielsen Audio)
  • Helped design field instruments for behavioral and attitudinal studies
  • Facilitated focus group studies

PUBLISHING AND WRITING

  • Publisher / Editor of a vertical market broadcasting trade newsletter and podcast
  • Articles in myriad broadcast trade publications
  • Interviews, quotes, and background for NPR, The Hartford Courant, other media outlets

COMMUNITY SERVICE

  • Rotary, BNI
  • Board member, Yesenia’s Humanitarian Foundation
  • CEO, National Veterans Rights Association
  • President, San Simeon Homeowners Association

EDUCATION

  • Sociology degree, Columbia University

PERSONAL

  • Lives in Southern California with wife, Sharon, and dog, Issa

Get In Touch

Jay Mitchell Associates
4 Ventana
Aliso Viejo, CA 92656
949.533.4912
MITCHELL@JAYMITCHELL.COM